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Sunday, September 27 • 3:30pm - 4:30pm
Branding Made Easy [LAB] LIMITED

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Hélène is going to explain how to transform your food blog into a powerful brand. Branding can seem like a very daunting process but with some clear guidelines/examples and cheat sheets it can be made easy. She will take you through key branding principles when developing, growing, running your blog and explain how clear branding is really helpful when developing logos, website design, social media presence, PR pack… and approaching other brands.

  Questions that would be helpful to have answers to:

  • Do you already have a food blog up and running? If yes, what is your blog URL?
  • Do you feel clear about what your blog stands for? Do you have a tagline?
  • What would you like to get out of this session?

Speakers
avatar for Hélène Eberhardt of Croque-Maman,

Hélène Eberhardt of Croque-Maman,

French mum’s cooking secrets, Croque-Maman
| Hélène Eberhardt (@CroqueMaman) is an experienced food brand manager. She has worked among others for food industry giants Nestlé and Ferrero. The last brand she worked on was nutella. Managing a multi-million pound budget, she was driving the brand strategy and multimedia marketing plans (incl. TV, billboards, digital…) across the UK and Ireland.  Passionate about food, she has developed her own food... Read More →


Sunday September 27, 2015 3:30pm - 4:30pm
Knowledge Pavillion Burlington Ln, Chiswick, London W4 2RP, United Kingdom